No matter what industry you’re in, marketing can be a challenging task.
As an escape room business, you can’t expect your service to sell itself. You must be prepared to spend time and money into putting your brand out there — be it through paid ads, newsletters, SEO, and more.
The good news is, modern businesses no longer need entire marketing departments just to survive. Thanks to the internet, there’s no shortage of software to help small businesses and multinational companies alike.
From apps that schedule posts on your Instagram profile to software that creates stunning promotional posters, here are some of the best digital tools you need to reach your marketing goals and run a successful escape room business.
For content creation
Visuals have a huge impact on your online marketing efforts. After all, pictures can grab someone’s attention much faster than plain text. Fortunately, you don’t have to be a trained designer to make eye-catching graphics for your escape room business.
Canva is a graphic design platform that lets you create social media posters, edit promotional videos, and design logos and other brand assets. They’ve got thousands of templates that even those with zero design knowledge can use.
Price: Free for basic features, Canva Pro for $12.99 per month for up to 5 users
Image credit: Canva
Video marketing is rapidly on the rise, as you can see in the undeniable popularity of TikTok and YouTube. Likewise, you don’t have to be a videographer to get started.
For instance, you can use apps like Splice, which is a useful and intuitive tool that allows you to import, trim, and edit clips. You can even add music, filters, and text to spruce it up — whether you’re making a video ad for your escape room or a landing page video for your website.
Price: Free for one week, then $2.99/week (iOS users only)
Image credit: Splice
For project management
Trello is a brainstorming and project management platform that uses Kanban boards. But because it’s pretty flexible, you can use it for anything, such as: planning your escape room marketing strategy, tracking launches and events, building content calendars for social media, and more.
Price: Free for small teams, Premium memberships available for $5 to $17.50 per user/month
Image credit: Trello
If you’d like a more task-oriented approach, Asana might be the tool for you. It provides a sleek workplace management dashboard where you can organize escape room marketing campaigns, track tasks, and delegate work to your team.
Price: Free for small teams, Premium memberships available for $10.99 to $24.99 per user/month
Image credit: Asana
From the start, Google Analytics should be part of your digital marketing arsenal. This powerful tool will equip you with useful data to inform your escape room marketing efforts.
For starters, it lets you analyze your website traffic and see where it comes from. It might be from a specific campaign, your Facebook page, or your newsletter. With that in mind, you can adjust your strategy accordingly and fix what needs to be improved.
Image credit: Business Journal Daily
Knowing your escape room target market is crucial. But if you want to dig even deeper and see what content performs best for your audience, then check out BuzzSumo. This platform helps you discover escape room market trends, find content opportunities, and monitor your competition.
For example, you might find that Harry Potter is trending once again among Millennials. How can you apply this to your escape room business? Through a themed game night? A wizard-inspired contest? What would make your market pay attention?
With BuzzSumo, you won’t just be taking leaps of faith when planning marketing projects — you’ll produce relevant stuff your market actually cares about.
Price: Free, Premium memberships from $99 to $299 per month
Image credit: BuzzSumo
For email marketing
For escape room businesses, email marketing is an invaluable channel for generating leads, sharing exclusive content, and sending customer deals.
If you want to get started, Mailchimp is perhaps the most popular email marketing tool you can try. Despite being virtually free, it comes with robust features — including an easy drag-and-drop builder, autoresponders, segmentation tools, and analytics.
Price: Free, Premium plans available from $9 to $299
Image credit: Mailify
For social media management
Social media management is more than just posting on Instagram and calling it a day. To build your escape room’s social media presence, you need to plan engaging posts, routinely communicate with followers, and analyze which campaigns are most effective.
For this reason, social media management can be quite time-consuming, but tools like Hootsuite simplify and automate the process for you.
With a central platform for all social media channels, Hootsuite is perfect for managing various accounts — including Twitter, Facebook, Instagram, and LinkedIn. It lets you schedule posts in advance, track messages, and find the top hashtags. All in one dashboard.
Price: Free for 30 days, then Premium plans start at $49 to $599 per month
Image credit: Hootsuite
Similar to Hootsuite, Later is a social media scheduling app for Facebook, Instagram, Twitter, and Pinterest. It’s ideal if you want a more visual-focused approach to planning content, as it features a drag-and-drop scheduler that shows your posts at a glance.
Later also gives you the option to create a Linkin.bio, which turns your Instagram profile into a “mini website.” As an example, you can use it to direct people to your other social media pages, booking page, or highlight a specific game page.
Price: Free, Premium plans start from $8 to $40 per month
Image credit: G2
Even if you’re just starting out in the escape room industry, you can’t afford to ignore SEO. Not only does it put your business on the digital map, it also provides you with more chances to convert prospects into customers.
To do this, you need the right keywords. Through KWFinder, you can get hundreds of optimized keyword suggestions — complete with search volume data, trends, and ranking difficulty score for each word.
KWFinder also comes with backlink tools, website analysis, SERP watchers, and more.
Price: Starts from $29.90 to $79.90 per month
Image credit: KWFinder
Starting and growing your escape room business isn’t easy, but you can make it less overwhelming with the right strategy and tools.
Indeed, the success of many businesses today can definitely be traced back to these apps, and this list doesn’t even scratch the surface of what else is out there. But if you’re looking for a good place to start, these tools are reliable and simple enough to use, whatever your marketing background is.
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