Digital Marketing Manager

• Pay Grade: 20,000 to 30,000 INR
• Reporting Person: The position will report directly to the Senior Management Team, including the heads of SEO, Google Ads, Facebook Ads, and Web Development departments.
• Shift Timing: Standard working hours are from 10.30 am to 7.30 pm with several tea breaks and a half-hour lunch break.
• Department Name: Digital Marketing
• Location: New Alipore, Calcutta

Job Summary:

• Job Purpose: The Digital Marketing Manager is the driving force behind managing and implementing the company’s digital marketing strategy. They are responsible for overseeing daily operations, maintaining client communication, setting client expectations, ensuring project delivery, and collaborating with various departments.
• Job Importance: The Digital Marketing Manager’s role is pivotal to augmenting clients’ bookings or lead generation. By orchestrating strategies across SEO, Google Ads, Facebook Ads, and Web Development, they ensure our clients maximize their online potential.
• Job Significance: The role significantly impacts the overall performance and growth of our clients’ businesses. A successful Digital Marketing Manager will foster client satisfaction, leading to increased client retention and business expansion.
• Job Value: The Digital Marketing Manager brings value to the company through expertise and dedication. They are integral to nurturing client relationships, leading innovative digital marketing campaigns, and helping the company grow.

Job Challenges:

• Deadline: The role demands managing multiple projects and adhering to strict deadlines while maintaining the highest quality.
• Punctuality: As a core tenet of our culture, we expect employees to be punctual and respectful of agreed-upon timelines.
• Quality: The company upholds high-quality standards, and the Digital Marketing Manager is expected to ensure these standards are met in every aspect of their work.
• Accuracy: High levels of accuracy are essential, especially in client communication, project delivery, and data analysis.
• Hierarchy Level: Manager

Qualifications:

• Education: A bachelor’s degree in Marketing, Business, or a related field is preferred.
• Experience: 2 to 5 years of relevant work experience in digital marketing.
• Overall Qualification: Certification in digital marketing or related fields is beneficial.

Skills:

• Comprehensive knowledge of SEO, Google Ads, Facebook Ads
• Familiarity with WordPress and project management principles
• Excellent communication and collaboration skills
• Strong skills in Google Sheets and Excel
• Leadership and team collaboration
• Project management and multitasking

• Expertise in digital marketing strategies, tools, and trends
• Proficient in keyword research tools like Ahrefs, SE Ranking, Writer’s Zen, Surfer SEO, and Screaming Frog
• Expertise: The candidate should demonstrate expertise in devising and implementing digital marketing strategies, leading teams, and maintaining client relationships.
• Toolset (Optional): Proficiency in Ahrefs, SE Ranking, Writer’s Zen, Surfer SEO, Screaming Frog, and WordPress

Attitude: 

Proactive, positive, adaptable, and dedicated to personal and professional growth.

Working Conditions:

• Start Time: 10:30 AM
• Finish Time: 7:30 PM
• Working Hours: Expected to work approximately 40-45 hours per week
• Lunch / Tea Breaks: Multiple tea breaks and a half-hour lunch break are included
• Travel Convenience: Candidate should not be located more than 45 mins to 1 hour distance from office.
• Location: In-office work

Job Responsibilities:

• Overseeing day-to-day operations of the digital marketing team
• Maintaining effective communication with clients and setting expectations
• Collaborating with various departments to implement digital marketing strategies
• Ensuring project delivery and client satisfaction

Top 3 Goals:

• Enhance client satisfaction and retention
• Streamline operations within the digital marketing department
• Contribute to business expansion through successful digital marketing campaigns

Job Perks:

• Competitive salary
• Coverage of related expenses for professional development
• Opportunities for professional development
• Planned Mediclaim, PPF, and paid leave benefits
• Employee assistance programs for personal and professional support
• Company-sponsored training and workshops
• Opportunities for career advancement and growth within the organization
• Performance-based bonuses or incentives
• Lively and jovial work environment with a balance between work and fun
• Casual, relaxed work environment with regular breaks
• Social events and team-building activities
• Travel opportunities for business or conferences

Culture Fit

The company thrives on a culture of continual learning, problem-solving, and camaraderie. A commitment to personal and career growth and a passion for digital marketing will help the candidate thrive in this environment.