(Entermission VR Escape Rooms)
SEO ORB always thinks about me and my business. They always over-deliver.
(Fox In A Box Chicago)
We’ve been able to grow our business by 50% Y-O-Y. Thanks to SEO ORB
TRUST IN AN EXPERIENCED ESCAPE ROOM SEO AGENCY
It can be frustrating when you want to make your escape room to the next level if you can’t find the best way to bring in new players. If you’re going to grow your escape room in a cost-effective, organic way, search engine optimization (SEO) is the best route for you to take.
Scroll To Escape Room SEO Guides:
What Is Escape Room SEO?
Escape Room SEO Guide
Blog Ideas For Escape Rooms
Get High Rankings On Google Maps (Advanced Tips For Escape Rooms)
WHAT WE DO
Our Escape Room SEO audit comprehensively analyses your website’s search engine optimization. It will help you identify areas of improvement to boost your site’s visibility and organic traffic.
Our content creation team is experienced in crafting escape room-themed content optimized for visibility and ranking in search engines. Our writers specialize in delivering high-quality, engaging escape room content that will help you attract more visitors and achieve better results.
We will help you earn high-quality links back to your website from other sites on the web, which is an excellent way to get higher rankings. We have a team dedicated to outreach that comes up with innovative ways to acquire backlinks in natural and powerful ways.
Our technical team keeps auditing and tweaking your website every month to find and fix every opportunity to improve your rankings. We report to you on all the significant changes to enhance your bookings.
We consistently find new business directories and citation opportunities for your business. Any Citation that we create will include your basic business details like NAP (Name, Address, and Phone Number) and other relevant information about your escape room.
We provide all our clients with a live Rank Tracking and competitor report that you can access. This report will clearly show your current rankings on Google and a clear snapshot of how you fare against your competitors.
The Definitive Guide To SEO For Escape Rooms
Get your escape room business ranking on Google!
Learn how to improve your escape room business with SEO tips and tricks.
Dominate Google search rankings and get more customers through the door with a top-ranking escape room business.
PRICE: $97 | FREE FOR A LIMITED TIME
We Only Work With 1 Escape Room Per Location
Yes! You read that correctly.
When we partner with an “Escape Room” business, our aim is to make them the #1 Escape Room in the market.
We cannot achieve the same results for two businesses in the same location.
That is why once we partner with you, we will never work with your competition.
SKYROCKET YOUR ESCAPE ROOM PROFITS WITH OUR SEO SERVICE
Take the first step to double your Escape Room business by scheduling a
30-minute Free Growth Acceleration Consultation.
ESCAPE ROOM SEO: DO IT YOURSELF? VS HIRING AN AGENCY VS HIRING INTERNALLY
If you want to rank in Google, you need three things:
A rhythm for creating content,
A network of sites linking to yours,
and good website hygiene.
We have 20+ Escape Room SEO Clients, and I’ve helped Escape Rooms go from 200 searches a month to 7000+ searches a month. Any client we work with can increase their bookings by 50% in a year.
And at SEO ORB, we are constantly up-leveling our SEO game. We are in multiple SEO Mastermind communities and have access to some of the leading SEO advisors in the world who work in super competitive niches like legal and health.
I am always picking these people’s brains about what we can do better, not to mention that every Escape Room that we work with always brings on its own set of challenges, so we keep getting better. We are obsessed with becoming a better version of ourselves every single day.
If you are making less than $10k a month, you should be doing some of your marketing, as outsourcing your SEO to cheap companies will be an utter waste of time. I will break down what we do to rank our clients consistently on the first page, and I will even explain WHO you can hire if you want to do this internally and how to set them to win.
#1 – A ROUTINE CONTENT CREATION CADENCE FOR YOUR WEBSITE
DOING IT YOURSELF
Always be listening to your customer’s queries. Listen to common questions in the sales process, read some articles about “Keyword Research,” look at other similar competing businesses (even outside your city) and see what they publish in their blog.
A tool called Ahrefs is a good starting point. It has a 7-day trial for $7. Watch a video on youtube on doing keyword research with Ahrefs and even uncover your competitors’ keywords.
Use the 7-day trial to get enough data to create content for at least one year. So if you will be publishing 1 article a week, you just need 52 topics to start with.
WHAT WE DO
We create a year’s worth of content ideas and use our tools to find keywords with high volume and lower competition. We have a separate escape room seo writers churn out these landing pages and blogs. The content is mainly focused on themes like “escape rooms,” “things to do,” “productivity and leadership,” or “birthday parties”…
Every three months, we return to our content to see which ones are ranking to improve them further, insert various internal links, and call to action—maximizing any opportunity to push people to the booking pages.
IF YOU HIRE INTERNALLY
Hire a writer who has a decent understanding of the Escape Room industry. Buy them a course or two on doing Keyword Research, Competitive Analysis, and copywriting. Get them to do at least one course every month and keep creating landing pages and blog posts.
#2. A LINK BUILDING STRATEGY FOR YOUR WEBSITE
DOING IT YOURSELF
You can reach out to small websites to ask them if they will let you write for them. Additionally, you can use services like HARO – Help A Reporter Out, and you’ll land at least 1 out of every five outreaches.
Build more business listings on as many local directories as you can get. You can search for a list of business directory websites. And finally, you can reach out to local news outlets for Press Releases. You can also use PR Syndication platforms.
SEO is a long-term game, so you’ll need to be consistent with it. Keep repeating these things and do as much as you can. Build a solid plan so that you don’t burn yourself out. But it will eventually become fun as soon as you start ranking for some keywords.
WHAT WE DO
Whether building business listings, press releases, or guest posts, we do anything and everything. Or anything that we can do to hit our targets consistently. Working in the industry for a long has allowed us to build connections with lots of ‘escape room’ related websites.
IF YOU HIRE INTERNALLY
You will need to have a definite budget if you want to go down this route because you will need someone capable of sending 100s of emails, monitoring the emails, negotiating, and then getting content published on the websites.
As a general rule of thumb, if you reach out to 100 websites, 95% won’t be interested, and out of the five that do, four will ask for some sort of $ compensation to make it work their while. You can also include a “Will Pay $” in your subject lines, which might improve your response rates, but just be conscious of your budget.
#3 A GOOD WEBSITE TECHNICAL HYGIENE
DOING IT YOURSELF
Hopefully, you are using WordPress to build your website. If that is the case, just install Yoast SEO or Rank Math SEO Plugin. Make sure to write out all your page content and full your Meta Titles and Meta Descriptions. Then de-index all your category pages and tag pages.
Watch a video or two on understanding Technical SEO, and try to implement the things you learn slowly and steadily on the website.
WHAT WE DO
We’ll take care of all the technical seo aspects. Honestly, we are looking for the tiniest things on the website to improve that can give you a ranking boost. We work on optimizing the code, so your website is lighter and loads faster, images are small in size, titles and meta descriptions are optimized, images have alt descriptions, and many more advanced things.
We also focus on building out a bulletproof Schema Code for your website that provides additional data to Google. Take a look at this example.
IF YOU HIRE INTERNALLY
This is probably going to be the most challenging position to hire. It’s better to get a part-time WordPress developer and an excellent technical SEO course. Let them learn and implement along with the course. Technical SEO is a never-ending process, so you might want to cap them at 10-15 hours a month and then increase the time as you start to see some results.
Never Run Out Of Escape Room Blog Topic Ideas With This Ultimate List Of 501 Escape Room Blog Topics
PRICE: $97 | FREE FOR A LIMITED TIME
GET HIGHER GOOGLE MAP RANKINGS (ADVANCED TIPS FOR ESCAPE ROOMS)
Create or claim your Google My Business Profile.
Find your business in Google Maps, and see if you already own the listing. If not, there should be an option to Claim The Listing. Click on that, and follow the prompt on the screen.
If you are starting and your business is not listed on Google Maps, head over to google.com/mybusiness and quickly create a GMB (Google My Business) profile.
Ensure that a call or a postcard verifies your business listing.
Update your Name, Address, and Phone number to the most accurate information.
Ensure you’ve filled out all the relevant fields fully and correctly.
Only enter the service area if you have a mobile/portable game.
Enter your business hours and also special hours on holidays
List all your products and services (add images and descriptions wherever there is an option)
Add a high-quality description of your business and include your primary keyword in the first paragraph.
Add up to 3 relevant categories for your business – Most Escape Rooms make a mistake here. Choose things like “Escape room center, Amusement Center, Corporate Entertainment Service.. Etc..”
Add as many high-quality photos of your business (at least a few of your location, team, customers, etc.)
Get as many reviews as possible (consider rewarding your employees for securing reviews)
Always respond to all reviews ASAP. Give a personalized response to every review instead of a cut-and-paste placeholder response – that’s no use. Also, reply politely to negative reviews and ensure you can provide a better experience the next time around.
List your business in at least 100+ business directories. There are many services on the web that you can use to do this. Look for Local Citation Services.
Create landing pages for the Top 5-10 nearby locations you want to cover on your website. Have keyword-focused titles and meta descriptions on all these pages.
Do not build out these pages at once. Instead, focus on getting them out 1-2 every month.
Go to your GMB profile, and update your website link to have URL parameters that allow you to track how many visitors come to your website from your Google My Business profile.
Use location-specific keywords when getting links back to your website from other websites on the web.
Publish a video on Youtube with your City, State, and Zip in the Name, and embed it on your website.
Try to embed XIF location data in all your images, or use a geotagged map photo plugin to do the trick for you.
Free Growth Acceleration Consultation (Intro Call)
Onboarding + Project Kick-off
Monthly Reporting Calls
Escape Room SEO Services FAQs
How did you start doing SEO for Escape Rooms?
I’ve been doing SEO since 2015, but it was only in 2018 when I played my first Escape Room. Coming from a gaming background, it was instant love at first sight.
I came home and started looking for other Escape Rooms in the world and realized that I would pursue doing digital marketing for Escape Rooms from that point.
Until that point, I had been working in various niches like “Locksmiths, Plumbers, and Dentists…” and I can’t say I had the highest quality of life. Every new client was a challenge because I had to learn about their industry and then deliver the services…
So I decided to discontinue some of my existing clients to focus more around working with Escape Rooms, and I’ve never looked back.
How much does Escape Room SEO cost through SEO ORB?
As of April 2022, we are offering our local SEO Services to Escape Rooms for $550 to $1550/m. It might sound like a lot of money, but there is no point in doing feel-good-seo that doesn’t do shit and only hurts your business more.
When you spend on our SEO Services, you can be rest assured to make at least 5 – 10x ROI from your investments.
How long does it take to get results?
It can depend from city to city. If you are in a smaller and less competitive city, you can usually see results in 2 to 3 months. However, if you are in moderately competitive towns, you will take at least 5 to 6 months to see a decent ROI on your investments.
Who's an excellent fit for our Escape Room SEO Services?
- Any Escape Room is a great fit, as long as you are making some money from your business and can afford to hold off for 5 to 6 months before seeing an ROI. Escape Room SEO is not for the faint-hearted.
- You should only invest in Escape Room SEO if you believe in it and understand that getting higher in Google’s organic search can be a valuable revenue driver for your business.
What are the fundamental pillars of SEO Services?
SEO can be broken down into two parts – On-page optimization and Off-page optimization. On-page optimization refers to all the changes that are done on the website, and Off-page optimization are things that are done on other websites (like building links back to your website)
The main pillars of SEO are:
- GMB Optimisation (Off-page)
- Technical On-page Fixing (On-page)
- Citation Building (Off-page)
- Link Acquisition (Off-page)
- Blogging (On-page)
- Press Releases (Off-page)
Have More Questions?
Reach out to us via the contact page.
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