Like most escape room owners, you probably started your business because you are passionate about escape rooms and game designing.
Also, you might have felt that there is comparatively a low barrier to entry compared to some other industries.
But, little did you know that creating the games is only one side of the equation.
Many people start their business hoping that “IF YOU BUILD IT, THEY WILL COME.”
But this cannot be further from the truth.
Running an Escape Room business is challenging.
You’ve got to take care of your buildout, and then you have the legal and federal obligations that you navigate your way around, getting a loan or even being taken seriously by banks is tough.
If you finally manage to open shop… then you need to not only take care of your games and the upkeep and refurbishing stuff from time to time…
Even a tiny broken prop can render the entire game useless.
Reliable and efficient technicians/vendors who will be on standby whenever you need them – are a rare breed.
And then there are staffing issues. On one end, customers may feel that you are overpricing the games, and on the other, you are stuck between the rising prices of real estate and your staff feeling that they are not adequately compensated.
I am sure you can relate to the above.
The quality of your builds plays an important role in the long-term growth of your business. However, unless you have a Hollywood level production budget, it may not be sufficient to keep attracting new players and growing your business.
Marketing is an often overlooked aspect of the business, and there aren’t many people talking about it.
Below is a list of free and paid marketing resources that can help you strategically grow your business, no matter what budget you have.
Even if you don’t want to do it yourself, it will still save you from the horror of outsourcing your marketing to the wrong people, because you would know the exact things to look for and the questions to ask, to avoid very expensive mistakes.
So, without much further ado.. let’s take a look at what we have here..
1. The Growth Acceleration Framework Blueprint
2. List Of Tools You Need To Plan, Build, Launch & Grow Your ER Business
3. Growth Acceleration Consultation
4. The Ultimate Collection of 1001 Google and Facebook Ads For Escape Rooms
5. 35 Point Checklist Of A High Converting Escape Room Website
6. The Definitive Guide To SEO For Escape Rooms
7. The Ultimate Escape Room Marketing Playbook
8. The Escape Room Cost Per Acquisition Calculator
You’ve just found it!