Facebook Ad Specialist (Entry Level)

• Pay Grade: The salary range for this position falls between INR 12,000 to INR 15,000.
• Reporting Person: This position will directly report to the Senior Media Buyer.
• Shift Timing: The expected hours for this position are from 10.30 am to 7.30 pm, Monday to Saturday.
• Department Name: Advertising Department.
• Location: This role will be located in New Alipore, Calcutta

Job Summary:

• Job Purpose: The Facebook Ad Specialist will be responsible for the setup, execution, and maintenance of client Facebook ad accounts, ensuring efficient account operations, error-free ad copies, and effective campaign tracking. This role will be vital in driving lead generation and bookings for our small business clients.
• Job Importance: This role directly contributes to the company’s overarching goal of small business growth. By effectively managing and optimizing Facebook ad campaigns, the Facebook Ad Specialist aids in increasing our clients’ visibility and conversions, directly impacting their business success.
• Job Significance: As the Facebook Ad Specialist, the role impacts the team and company by maintaining effective client campaigns, driving client success, and contributing to the overall satisfaction of our clients.
• Job Value: This role brings value to the company by leveraging the Facebook platform to drive lead generation, increasing client satisfaction, and subsequently contributing to the company’s reputation and business growth.

Job Responsibility:

• Setting up and managing Facebook ad accounts
• Establishing tracking for campaigns
• Conducting competitive analysis
• Collaborating with media buyers and clients for efficient account operations
• Efficiently setting up and executing Facebook ad campaigns
• Conducting regular competitive analysis to stay ahead of industry trends
• Providing valuable feedback based on account optimization experiences
• Facilitating seamless communication with senior media buyers and clients

Job Challenges:

• Deadline: The role requires strict adherence to project timelines and deadlines to ensure client satisfaction and campaign success.
• Punctuality: The company maintains a flexible approach to breaks but expects employees to adhere to the standard working hours for efficient operations.
• Quality: The Specialist is expected to uphold high standards of quality, ensuring error-free ad copies, efficient account setup, and effective campaign tracking.
• Accuracy: The role requires high levels of accuracy in data management, ad copy creation, and reporting.
• Hierarchy Level: This is an Entry-Level Executive role.

Education:

• A Bachelor’s degree in Marketing, Business, or a related field is preferred but not mandatory
• Knowledge and understanding of the digital marketing landscape and Facebook ad platform are crucial.
• Experience: While freshers are welcome, candidates with 0 to 1 year of experience in a related role would have an advantage.
• Overall Qualification: Facebook Blueprint certification would be an advantage, but it’s not mandatory.

Skills:

• Strong understanding of Facebook advertising platform
• Familiarity with analytics and keyword research tools
• Effective communication and teamwork skills
• Proficiency in Excel and Google Sheets

Knowledge:

• Understanding of digital marketing and advertising concepts
• Knowledge of the Facebook advertising platform and its various features
• Expertise: While not mandatory, candidates with proven expertise in Facebook ad management and digital marketing would be preferred.

Working Conditions:

• Start Time: The workday begins at 10.30 am.
• Finish Time: The workday ends at 7.30 pm.
• Working Hours: The role is expected to work 48 hours per week.
• Lunch / Tea Breaks: Multiple tea breaks and a half-hour lunch break are provided throughout the workday.
• Travel Hours: Candidates should be able to commute to our New Alipore, Calcutta location within 45 minutes to an hour.
• Location: The role will be in-house
• Address: 21/5 Sahapur Colony, Block J, Plot 68, 1st Floor, New Alipore, Kolkata 700053

Job Responsibilities:

• Setting up and managing Facebook ad accounts
• Establishing tracking for campaigns
• Conducting competitive analysis
• Collaborating with media buyers and clients for efficient account operations

Top 3 Goals:

• Increase lead generation and bookings for clients via effective Facebook ad campaigns
• Ensure error-free and efficient account setup and operations
• Provide valuable feedback and suggestions for account optimization

Job Perks:

• Competitive salary
• Coverage of related expenses for professional development
• Opportunities for professional development
• Planned Mediclaim, PPF, and paid leave benefits
• Employee assistance programs for personal and professional support
• Company-sponsored training and workshops
• Opportunities for career advancement and growth within the organization
• Performance-based bonuses or incentives
• Lively and jovial work environment with a balance between work and fun
• Casual, relaxed work environment with regular breaks
• Social events and team-building activities
• Travel opportunities for business or conferences

Culture Fit: 

SEO ORB values continual learning, personal growth, and a dynamic work environment. Candidates who enjoy solving real-world challenges, helping small businesses, and contributing to a lively, jovial atmosphere would thrive in this environment.