Google Ads Junior Specialist

• Pay Grade: Salary range of 22,000 – 28,000 INR per month, based on experience.
• Reporting Person: The Google Ads Junior Specialist reports directly to the Senior Media Buyer.
• Shift Timing: The standard working hours are 10:30 AM – 7:30 PM, with a total of eight hours of work factoring in multiple tea breaks and a half-hour lunch break.
• Department Name: This position resides in the Advertising Department.
• Location: The role will be based at our New Alipore, Calcutta location. 21/5 Sahapur Colony, Block J, Plot 68, 1st Floor, New Alipore, Kolkata 700053

Job Summary:

• Job Purpose: The Google Ads Junior Specialist plays a crucial role in promoting client visibility on the web. This individual sets up Google Ads accounts, establishes conversion tracking(optional), creates advertisements, communicates with team members and ensures account optimization.
• Job Importance: As a Google Ads Junior Specialist, you’ll have an exciting opportunity to work directly with client accounts. Your main goal will be to achieve specific targets called key performance indicators (KPIs) while ensuring the quality of active accounts. It’s a great starting role that allows you to learn and grow in the field of account management.
• Job Significance: This role significantly impacts the company’s ability to deliver on its promises to clients, providing them with increased visibility and customer engagement, ultimately driving their growth.
• Job Value: The position adds value by optimizing client advertisements and maintaining the efficiency of Google Ads accounts, which directly influences our client’s success and, in turn, the company’s reputation.

Job Responsibilities:

• Manage and optimize Google Ads accounts for multiple clients.
• Facilitate effective communication within the team, providing clear instructions to the copywriter and graphic designer.
• Deliver weekly KPI reports to clients and promptly address any account issues.
• Learn and apply advanced account optimization strategies.
• Setting up and managing Google Ads accounts for various clients.
• Establishing conversion tracking and creating effective advertisements.

Job Challenges:

• Deadline: Expectations are to meet all project timelines and deliver results within the specified deadlines.
• Punctuality: SEO ORB values punctuality and expects all employees to adhere to the working hours.
• Quality: The Google Ads Junior Specialist is expected to uphold high standards of quality in managing and optimizing Google Ads accounts.
• Accuracy: Accuracy is crucial in this role, especially when setting up Google Ads accounts and tracking conversions. Any errors can significantly impact our client’s performance.
• Hierarchy Level: This is a Junior-level role reporting to the Senior Media Buyer.

Qualification:

Education:

• A Bachelor’s degree in Marketing, Business, or a related field is optional+.

Experience:

• 2-4 years of experience in managing Google Ads accounts is preferred.

Overall Qualification:

• Google Ads Certification is a plus.

Skills:

• Strong knowledge of Google Ads, Google Analytics, Search Console, and SE Ranking.
• Proficiency in Google Sheets or Excel for data management and reporting.
• Excellent communication and interpersonal skills for effective teamwork.
• Ability to meet deadlines and deliver quality work.

Knowledge:

• Understanding of the digital marketing landscape.
• Knowledge of keyword research and SEO best practices.
• Familiarity with customer management systems and automation technologies.

Expertise:

• Expertise in managing Google Ads accounts, performing keyword research, and analyzing performance data.

Working Conditions:

• Start Time: 10:30 AM
• Finish Time: 7:30 PM
• Working Hours: 40-45 hours per week
• Lunch / Tea Breaks: Multiple tea breaks and a half-hour lunch break are provided.
• Travel Hours: The candidate should be able to commute to our New Alipore, Calcutta location within 45 minutes to an hour.
• Location: In-office work.
• Address: 21/5 Sahapur Colony, Block J, Plot 68, 1st Floor, New Alipore, Kolkata 700053

Top 3 Goals:

• Increase client visibility and engagement through effective Google Ads management.
• Continually optimize accounts to improve performance and meet KPIs.
• Foster effective teamwork within the department to facilitate seamless Google Ads operations.

Job Perks:

• Competitive salary
• Coverage of related expenses for professional development
• Opportunities for professional development
• Planned Mediclaim, PPF, and paid leave benefits
• Employee assistance programs for personal and professional support
• Company-sponsored training and workshops
• Opportunities for career advancement and growth within the organization
• Performance-based bonuses or incentives
• Lively and jovial work environment with a balance between work and fun
• Casual, relaxed work environment with regular breaks
• Social events and team-building activities
• Travel opportunities for business or conferences

Culture Fit: 

SEO ORB is a vibrant workplace with a jovial atmosphere. We seek individuals who are committed to long-term growth, can contribute positively to our culture, and are keen to grow their career alongside our rapidly expanding company.