- Pay Grade: 12-15k INR/month
- Reporting Person: This position will report directly to the Senior Media Buyer in the Advertising Department.
- Shift Timing: The shift timing for this role is from 10:30 AM to 7:30 PM.
- Department Name: This role is located within the Advertising Department.
- Location: This role will be located at our New Alipore, Calcutta location with potential for a mix of remote and in-house work.
- Job Purpose: The primary purpose of the Google Ads Specialist is to manage and execute ad campaigns on Google Ads. They ensure proper execution of the ad strategy defined by our copywriters and Senior Media Buyer, driving client bookings and lead generation.
- Job Importance: This role contributes to the company’s overall goals by executing effective ad campaigns that enhance the visibility and reach of our clients. This directly influences client satisfaction, business growth, and the company’s reputation in the industry.
- Job Significance: The role significantly impacts the performance and results of our clients’ campaigns. As such, it directly influences the success of our clients and the growth and reputation of SEO ORB.
- Job Value: The position brings significant value to the company by ensuring the successful execution and management of ad campaigns. This directly contributes to client satisfaction, client retention, and new client acquisition.
- Implement and manage Google Ads accounts and campaigns.
- Routine inspection of accounts for potential errors and reporting findings.
- Collaborate with copywriters, designers, editors, and Senior Media Buyer to optimize campaign strategy.
- Monitor and report on campaign performance.
- Weekly and end-of-the-month reporting to send clients.
- Ensure all accounts and ad campaigns are correctly set up.
- Deadline: The Google Ads Specialist is expected to manage multiple campaigns with varying timelines. They must be able to deliver on project timelines and meet set deadlines.
- Punctuality: SEO ORB values time and expects its employees to maintain punctuality in their shift timings and meeting project deadlines.
- Quality: The role must uphold high standards of quality in managing and executing ad campaigns to meet SEO ORB’s standards and exceed client expectations.
- Accuracy: The role demands high levels of accuracy to ensure campaigns are correctly set up, devoid of errors, and generate the desired results.
- Hierarchy Level: This position is an Executive role within the Advertising Department.
- Education: A degree in marketing, advertising, or related field is preferred but not mandatory.
- Experience: Prior work experience in managing Google Ads is essential. The experience required varies according to the pay scale.
- Overall Qualification: Google Ads Certification is preferred.
- Proficiency in Google Ads and Google Analytics.
- Basic web editing skills or a willingness to learn.
- Proficiency in Google Sheets and Excel.
- Excellent communication skills in English.
- Understanding of digital advertising principles.
- Knowledge of ad campaign management and optimization.
- Understanding of basic web editing principles.
- Start Time: 10:30 AM
- Finish Time: 7:30 PM
- Working Hours: 40-45 hours per week
- Lunch / Tea Breaks: Multiple tea breaks and a half-hour lunch break.
- Travel Convenience: Candidate should not be located more than 45 mins to 1 hour distance from office.
- Location: In-office, 21/5 Sahapur Colony, Block J, Plot 68, 1st Floor, New Alipore, Kolkata – 53
Top 3 Goals:
- Improve the effectiveness of ad campaigns.
- Maintain client satisfaction through successful campaign management.
- Contribute to the growth of SEO ORB through effective ad campaign execution.
- Competitive salary
- Coverage of related expenses for professional development
- Opportunities for professional development
- Planned Mediclaim, PPF, and paid leave benefits
- Employee assistance programs for personal and professional support
- Company-sponsored training and workshops
- Opportunities for career advancement and growth within the organization
- Performance-based bonuses or incentives
- Lively and jovial work environment with a balance between work and fun
- Casual, relaxed work environment with regular breaks
- Social events and team-building activities
- Travel opportunities for business or conferences
We’re seeking team members who are passionate about digital marketing, enjoy a lively and jovial atmosphere, and are committed to personal and career growth. A successful candidate would align with our mission of helping small businesses and share our belief in continual learning and the joy of solving real-world challenges.