Facebook Ads Junior Media Buyer

• Pay Grade: This position falls within the Junior Level pay scale of the company, with a salary range of 22,000-28,000 INR.
• Reporting Person: This position will directly report to the Senior Media Buyer.
• Shift Timing: The working hours for this position are 10:30 AM to 7:30 PM, including tea breaks and a half-hour lunch break.
• Department Name: This position resides within the Advertising Department.
• Location: The role is based in New Alipore, Calcutta location

Job Summary:

• Job Purpose: The Junior Media Buyer’s primary purpose is to ensure the smooth operation and consistent growth of our clients’ businesses via marketing. They will be responsible for conducting market research, optimizing accounts, tracking performance, and writing engaging ad copies.
• Job Importance: This role is crucial to our company’s goal of augmenting our clients’ bookings or lead generation. The Junior Media Buyer plays a significant part in strategizing and executing ad campaigns, providing valuable input to the Senior Media Buyer, and monitoring the performance of these campaigns.
• Job Significance: The impact of the Junior Media Buyer role spans the entire team, department, and company. By delivering leads, generating bookings, and improving ad performance, they contribute to the company’s success and the satisfaction of our diverse clientele.
• Job Value: This position adds value by leveraging market research and competitive analysis to create effective ad strategies. Their ability to collaborate with the team to execute campaigns and ensure they align with clients’ objectives is invaluable.

Contribution:

• Conducting market research to understand industry trends and consumer behavior
• Strategizing and executing compelling ad campaigns for Facebook and Instagram
• Regularly monitoring and optimizing account performance
• Providing detailed performance reports and offering insights to the Senior Media Buyer
• Collaborating effectively with other team members to execute campaigns seamlessly
• Conducting competitive analysis
• Ensuring the functionality of tracking
• Creating and executing ad campaigns on Facebook and Instagram
• Regularly monitoring and reporting on campaign performance
• Collaborating with team members for seamless execution of tasks

Job Challenges:

• Deadline: Timely execution and monitoring of campaigns are expected, with respect to the clients’ schedules and objectives.
• Punctuality: Regular and timely attendance is expected.
• Quality: This role requires high-quality performance in all tasks, adhering to best practices in market research, ad creation, campaign management, and reporting.
• Accuracy: The role demands high levels of accuracy, particularly in setting up accounts, tracking performance, reporting, and making data-driven decisions for campaign optimization.
• Hierarchy Level: This is a Junior level role, reporting directly to the Senior Media Buyer.

Qualification:

• Education: A bachelor’s degree in Marketing, Advertising is a plus
• Experience: 2-4 years of experience in media buying, specifically for Facebook and Instagram ads.
• Overall Qualification: Certification in Facebook Blueprint is preferred.

Skills:

• Strong knowledge of Facebook Business Suite, Google Analytics, and market research tools such as SE Ranking and Ahrefs.
• Effective communication skills to collaborate with team members.
• Excellent copywriting skills for ad creation.

Knowledge:

• Deep understanding of social media marketing and ad buying.
• Familiarity with customer behavior and market trends.
• Expertise: The candidate should have demonstrated expertise in managing Facebook and Instagram ad campaigns, analyzing performance, and optimizing for results.

Working Conditions:

• Start Time: 10:30 AM
• Finish Time: 7:30 PM
• Working Hours: 40-45 hours per week.
• Lunch / Tea Breaks: Multiple tea breaks and a half-hour lunch break are provided.
• Travel Hours: Commuting time to our New Alipore, Calcutta location should be within 45 minutes to an hour.
• Location: In-office work.
• Address: 21/5 Sahapur Colony, Block J, Plot 68, 1st Floor, New Alipore, Kolkata 700053

Top 3 Goals:

• Increase lead generation or bookings for clients through effective ad campaigns
• Maintain high accuracy and quality in account setup, campaign execution, and reporting
• Enhance client satisfaction through continuous account optimization and valuable insights

Job Perks:

• Competitive salary
• Coverage of related expenses for professional development
• Opportunities for professional development
• Planned Mediclaim, PPF, and paid leave benefits
• Employee assistance programs for personal and professional support
• Company-sponsored training and workshops
• Opportunities for career advancement and growth within the organization
• Performance-based bonuses or incentives
• Lively and jovial work environment with a balance between work and fun
• Casual, relaxed work environment with regular breaks
• Social events and team-building activities
• Travel opportunities for business or conferences

Culture Fit: 

Our company culture is jovial, relaxed, and focused on personal growth and learning. A successful candidate would be passionate about digital marketing, eager to solve real-world challenges, and committed to long-term career growth.