Job Category: Content Writer Copywriter
Job Type: Full Time
Job Location: New Alipore Kolkata
  • Pay Grade: 20-35K INR per month
  • Reporting Person: Content Manager
  • Shift Timing: 10.30 am – 7.30 pm
  • Department Name: Content Team
  • Location: New Alipore, Calcutta

Job Summary:

  • Job Purpose: The primary purpose of this role is to create high-quality written content for SEO purposes. This includes researching and writing articles, blog posts, and other forms of content for our clients’ websites. The Junior Web Content Writer is expected to have a firm understanding of SEO and digital marketing in order to optimize their content for search engine rankings.
  • Job Importance: The role contributes to the company’s overall goals by ensuring our clients’ websites have top-notch, SEO-friendly content that increases their visibility in search engines, drives more traffic, and ultimately results in higher conversions and lead generation.
  • Job Significance: The Junior Web Content Writer plays a significant role in supporting our client’s digital presence, impacting their ability to reach and engage potential customers. The output of this role significantly influences the company’s performance and reputation.
  • Job Value: This position brings value to the company by creating a strong online presence for our clients, directly influencing their rankings, traffic, and conversions. Moreover, quality content supports brand building and customer loyalty for our clients.

Job Responsibilities: 

  • Research and write SEO-friendly articles, blogs, and web content
  • Perform keyword research and integrate findings into content
  • Collaborate with various departments for content briefing
  • Keep up-to-date with the latest SEO techniques and digital marketing trends
  • Creation of well-researched and high-quality content
  • Implement SEO strategies through content creation
  • Work collaboratively with the SEO and Marketing team for optimal content performance
  • Ongoing learning and application of the latest SEO techniques and digital marketing trends

Job Challenges:

  • Deadline: The Junior Web Content Writer is expected to manage their time effectively to meet project deadlines while maintaining high-quality work.
  • Punctuality: SEO ORB values punctuality and expects all team members to adhere to agreed-upon work hours and deadlines.
  • Quality: The writer is expected to consistently produce high-quality content that is free of grammatical errors, well-researched, and engaging for the reader.
  • Accuracy: Accuracy is crucial, both in the facts presented in the content and in the use of SEO techniques. Inaccuracies can harm our clients’ online presence and our company’s reputation.
  • Hierarchy Level: This is a Junior level position.



  • Bachelor’s degree in English, Journalism, Marketing, or related field is preferred.


  • 2-5 years of experience in web content writing, particularly for SEO purposes.

Overall Qualification:

  • Certification in SEO or digital marketing is a plus.


  • Strong command over the English language
  • Ability to conduct thorough research and synthesize complex information
  • Strong understanding of SEO best practices
  • Excellent time management skills
  • Quick learner, able to grasp new writing techniques swiftly


  • Sound understanding of digital marketing concepts
  • Proficiency in SEO and keyword research
  • Familiarity with WordPress or other CMS platforms
  • Understanding of HTML/CSS is a plus
  • Expertise: Demonstrated expertise in creating engaging, SEO-friendly web content.

Working Conditions:

  • Start Time: 10.30 am
  • Finish Time: 7.30 pm
  • Working Hours: 45 hours per week.
  • Lunch / Tea Breaks: Multiple tea breaks and a half-hour lunch break.
  • Travel Hours: Commute to New Alipore, Calcutta location within 45 minutes to an hour.
  • Location: In-house work.
  • Address: 21/5 Sahapur Colony, Block J, Plot 68, 1st Floor, New Alipore, Kolkata 700053

Top 3 Goals:

  • Increase client website rankings through SEO-friendly content
  • Enhance client website traffic and lead generation through engaging content
  • Improve personal skillset and stay abreast with the latest trends in SEO and digital marketing

Job Perks:

  • Competitive salary
  • Coverage of related expenses for professional development
  • Opportunities for professional development
  • Planned Mediclaim, PPF, and paid leave benefits
  • Employee assistance programs for personal and professional support
  • Company-sponsored training and workshops
  • Opportunities for career advancement and growth within the organization
  • Performance-based bonuses or incentives
  • Lively and jovial work environment with a balance between work and fun
  • Casual, relaxed work environment with regular breaks
  • Social events and team-building activities
  • Travel opportunities for business or conferences

Culture Fit: 

At SEO ORB, we foster a culture of continuous learning, personal growth, and dedication to our work. We value team members who are passionate about helping small businesses, are open to learning and developing their skills, and can contribute positively to our friendly and engaging work atmosphere.

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