Job Category: Media Buyer
Job Type: Full Time
Job Location: New Alipore Kolkata
  • Pay Grade: This position falls within the senior pay scale of the company, with a monthly salary ranging from 35k-60k INR.
  • Reporting Person: This role will report directly to the CEO of the company.
  • Shift Timing: The expected working hours for this position are from 10.30 am to 7.30 pm.
  • Department Name: This position resides within the Advertising Department.
  • Location: The role will be based in New Alipore, Calcutta with the flexibility to work remotely when necessary.

Job Summary:

  • Job Purpose: The Senior Facebook Ad Specialist will play a critical role in enhancing the revenue and lead generation for the company’s clients. This will be achieved primarily through phone submissions, phone calls, and direct bookings, utilizing social media platforms such as Facebook, Instagram, and TikTok.
  • Job Importance: This role contributes significantly to SEO ORB’s overall goals by driving client growth and customer acquisition. The specialist will be instrumental in crafting comprehensive campaign strategies, overseeing execution, and ensuring the success of ad campaigns.
  • Job Significance: The impact of this role is substantial. It directly influences the profitability of our clients and, by extension, the success of SEO ORB. The Senior Facebook Ad Specialist is a key player in strengthening the company’s market position.
  • Job Value: The Senior Facebook Ad Specialist brings immense value by driving growth for both clients and the company. Their expertise in digital advertising strategy and execution contributes to the company’s reputation for effective and innovative marketing solutions.


  • Conduct market research and competitive analysis for ad campaign strategies
  • Collaborate with team members for smooth campaign execution
  • Oversee the success of campaigns and track key performance indicators (KPIs)
  • Ensure efficient conversion tracking and insightful report generation
  • Communicate effectively with clients to address concerns and optimize account management
  • Leading the design and execution of ad campaigns
  • Developing efficient reporting methods
  • Maintaining effective client communication

Job Challenges:

  • Deadline: In the fast-paced world of digital marketing, meeting deadlines for campaign launches and optimization is crucial.
  • Punctuality: SEO ORB places high value on punctuality and attendance. Being prompt and consistent ensures smooth operation and team cohesion.
  • Quality: The Senior Facebook Ad Specialist is expected to uphold the highest standards of quality. This aligns with SEO ORB’s commitment to deliver top-tier marketing services to its clients.
  • Accuracy: Given the data-centric nature of this role, the Specialist must ensure accuracy in campaign tracking, reporting, and optimization.
  • Hierarchy Level: This position is a senior-level role within the Advertising Department.


  • Education: A degree in marketing, business, or a related field is preferred.
  • Experience: 6+ years of experience in digital marketing with a focus on Facebook and Instagram ad campaigns.
  • Overall Qualification: A proven track record in crafting and executing successful ad campaigns, familiarity with relevant tools, and excellent communication skills.


  • Proficiency in digital advertising platforms such as Facebook Business Suite
  • Ability to conduct market research and competitive analysis
  • Adept at conversion tracking and reporting
  • Excellent leadership and communication skills
  • Exceptional skills in campaign strategy, execution, and optimization
  • Proficiency in relevant tools such as Google Analytics, Ahrefs, SEMrush, CallRail, Zoho CRM, and Pably Connect
  • A proactive and innovative mindset
  • Willingness to continually learn and adapt
  • Collaborative attitude towards team members and clients


  • In-depth knowledge of digital marketing strategies
  • Understanding of the social media advertising landscape
  • Familiarity with CRM and automation technologies
  • Expertise: Demonstrated expertise in leading successful digital ad campaigns, managing client relationships, and mentoring junior team members is required.

Working Conditions:

  • Start Time: The workday begins at 10.30 am.
  • Finish Time: The workday ends at 7.30 pm.
  • Working Hours: The role is expected to work for around 40-45 hours per week.
  • Lunch / Tea Breaks: The company provides multiple tea breaks and a half-hour lunch break throughout the workday.
  • Travel Hours: Commute of 30 mins to an hour is expected.
  • Location: The role will be a hybrid of remote and in-office work.
  • Address: 21/5 Sahapur Colony, Block J, Plot 68, 1st Floor, New Alipore, Kolkata 700053

Top 3 Goals:

  • Increase client revenue and lead generation
  • Continuously improve the performance of ad campaigns
  • Contribute to the acquisition of more Facebook Ads clients

Job Perks:

  • Competitive salary
  • Coverage of related expenses for professional development
  • Opportunities for professional development
  • Planned Mediclaim, PPF, and paid leave benefits
  • Employee assistance programs for personal and professional support
  • Company-sponsored training and workshops
  • Opportunities for career advancement and growth within the organization
  • Performance-based bonuses or incentives
  • Lively and jovial work environment with a balance between work and fun
  • Casual, relaxed work environment with regular breaks
  • Social events and team-building activities
  • Travel opportunities for business or conferences

Culture Fit: 

SEO ORB fosters a lively, jovial atmosphere where continual learning, personal growth, and the thrill of real-world problem-solving are valued. We are seeking individuals who align with our culture of dedication, innovation, and fun in the workplace.

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