- Pay Grade: The salary range for this position is between 35,000 to 60,000 Rs per month.
- Reporting Person: This position will report directly to the CEO or Chief Marketing Officer.
- Shift Timing: The standard working hours are from 10.30 am to 7.30 pm, with a total of eight hours of work.
- Department Name: This position resides within the Search Engine Optimization department.
- Location: This role is based in our New Alipore, Calcutta location. The option for a mix of remote and in-house work is also available.
- Job Purpose: The primary purpose of this role is to develop, implement, and manage client SEO campaigns to ensure organic growth and boost client businesses. The Senior SEO Specialist is expected to have a deep understanding of SEO techniques and will be responsible for client reporting, mentoring junior specialists, and troubleshooting major account issues.
- Job Importance: This role is integral to SEO ORB’s overall goals. As we provide SEO solutions to a variety of clients, the Senior SEO Specialist’s expertise directly impacts the success of client campaigns and, by extension, the company’s success.
- Job Significance: The Senior SEO Specialist has a significant impact on the SEO department and the company as a whole. This individual is responsible for leading SEO initiatives, guiding the junior team members, and ensuring client satisfaction, thereby driving company growth and client success.
- Job Value: By driving client success through strategic SEO initiatives, this role brings significant value to the company. The SEO specialist’s efforts directly influence the company’s reputation and client retention rate.
- Development and Execution of Advanced SEO Strategies: Lead the planning, development, and implementation of comprehensive and innovative SEO strategies to enhance organic search engine performance for our clients. This includes keyword research, SEO audits, on-page and off-page optimization, technical SEO tweaks, and content strategy optimization.
- Cross-Functional Team Collaboration for Campaign Creation: Work collaboratively with diverse cross-functional teams, including content, design, web development, and marketing departments. Provide SEO input from the conception phase to execution to enhance the effectiveness of campaigns and achieve optimal search engine visibility.
- Comprehensive Reporting and Analytics: Regularly monitor, track, and present SEO performance metrics using advanced analytics tools. Provide clients with detailed reports on KPIs, SEO campaign performance, and the impact of SEO initiatives on overall business goals. Propose data-driven recommendations and adjustments to continuously improve performance.
- Leadership and Mentorship of Junior SEO Specialists: Provide guidance, support, and mentorship to junior SEO Specialists, fostering a supportive and proactive learning environment. Oversee their work to ensure the quality and consistency of SEO initiatives across all client projects.
- Continuous Learning and Adoption of Latest SEO Techniques: Stay abreast of industry trends, Google algorithm updates, and new tools/techniques in the SEO space. Regularly invest in self-education and the acquisition of new skills. Lead the team in adapting to these changes, ensuring that the agency’s SEO practices remain cutting-edge and compliant with industry standards.
- Design and Implementation of Local SEO Strategies: Considering our focus on local businesses, design, and implement local SEO strategies that boost visibility within relevant geolocations. This includes optimizing Google My Business profiles, managing online reviews and ratings, local-centric social media updates, and localized content creation.
- Technical SEO Management: Conduct technical SEO analysis and make necessary website adjustments to improve crawlability and indexability. This includes managing site speed, mobile optimization, XML sitemaps, schema markup, and more.
- Link Building Strategy and Execution: Develop and implement effective link-building strategies for clients. Identify high-quality link opportunities, conduct outreach, and monitor link profile health.
- Client Relationship Management: Foster strong relationships with clients by providing regular updates, responding to queries promptly, and understanding their unique business needs and goals. Be the key point of contact for all SEO-related needs and inquiries.
- SEO Training and Advocacy: Educate both internal stakeholders and clients about the importance of SEO, its impact on digital marketing efforts, and how specific initiatives contribute to broader business goals.
- Deadline: The Senior SEO Specialist is expected to manage multiple client campaigns simultaneously while maintaining efficiency and meeting set deadlines.
- Punctuality: Consistent punctuality and regular attendance are highly important, given the collaborative nature of the role.
- Quality: The Specialist is expected to uphold the highest standards of quality in executing SEO strategies, ensuring the optimization of client websites and the growth of organic traffic.
- Accuracy: Accuracy in reporting, analyzing data, and executing SEO strategies is of utmost importance to ensure client satisfaction and positive campaign results.
- Hierarchy Level: This position is a Senior-level role in the SEO department.
- Education: A degree in Marketing, IT, or a related field is required.
- Experience: A minimum of 6 years of experience in an SEO-focused role.
- Overall Qualification: Certification in SEO or related digital marketing areas would be beneficial.
- Skills: Exceptional analytical skills, understanding of SEO tools (like Ahrefs, SE Ranking, SEMrush, etc.), strong leadership qualities, excellent communication skills, and problem-solving abilities are crucial.
- Knowledge: In-depth knowledge of SEO strategies, web analytics, keyword research, and content marketing is needed.
- Expertise: Demonstrated expertise in managing SEO initiatives, mentoring teams, and handling client relationships is required.
- Start Time: 10:30 am
- Finish Time: 7:30 pm
- Working Hours: 40-45 hours per week.
- Lunch / Tea Breaks: Multiple tea breaks and a half-hour lunch break.
- Travel Hours: Commute time should be within 45 minutes to an hour.
- Location: In-house work.
Top 3 Goals:
- Grow organic traffic for clients’ businesses.
- Foster successful relationships with clients through regular communication and successful campaign execution.
- Continually learn and implement new SEO techniques to drive client success.
- Competitive salary
- Coverage of related expenses for professional development
- Opportunities for professional development
- Planned Mediclaim, PPF, and paid leave benefits
- Employee assistance programs for personal and professional support
- Company-sponsored training and workshops
- Opportunities for career advancement and growth within the organization
- Performance-based bonuses or incentives
- Lively and jovial work environment with a balance between work and fun
- Casual, relaxed work environment with regular breaks
- Social events and team-building activities
- Travel opportunities for business or conferences
SEO ORB fosters a lively, jovial atmosphere where continual learning and personal growth are valued. Individuals who thrive in solving real-world challenges and enjoy contributing positively to a dynamic team culture would be a great fit.